Sport Relief 2014 is about Making Every Mile Count! 

Make Every Mile Count encourages users to track their miles on the lead up to the Sport Relief weekend and contribute them to a collective national tally. The initiative is designed to bring the entire nation together to get active, have fun, raise life-changing cash and support the Sainsbury Sport Relief Games.

Hi Mum! Said Dad worked with Sport Relief to produce the Make Every Mile Count initiative across iOS, Android, Responsive Web and the backend solution that runs it all.

 

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Sport Relief 2014 is about Making Every Mile Count! 

Make Every Mile Count encourages users to track their miles on the lead up to the Sport Relief weekend and contribute them to a collective national tally. The initiative is designed to bring the entire nation together to get active, have fun, raise life-changing cash and support the Sainsbury Sport Relief Games.

Hi Mum! Said Dad worked with Sport Relief to produce the Make Every Mile Count initiative across iOS, Android, Responsive Web and the backend solution that runs it all.

 

The Challenge

Hi Mum! Said Dad and Sport Relief aimed to unite the nation and foster participation in a mass effort across sporting disciplines to Make Every Mile Count.  

Together the nation is challenged to log 1 million miles as a collective effort on the lead up to the main event, extending event participation, supporting the addition of Swimming and Cycling and bring everyone together for a single meaningful goal. 

The Solution

Hi Mum! Said Dad produced ‘Sport Relief - Make Every Mile Count’ across iOS, Android, Responsive Web and the backend solution to run it all.

Using GPS, the platform enables users to track their miles across Cycling, Running, Walking and Swimming and donates them to the national tally, which is displayed in real time.

For those that already have a preferred fitness app, users can import miles from the big names, such as run keeper, moves, map my run.

Schools and Clubs can work together and log miles against their chosen group, displaying as an individual accomplishment, for the group and the nation.

Users are rewarded for achieving distance goals, receiving medals and gaining access to exclusive content, they can donate to the cause, share across social, invite friends and enter the Sainsbury Sport Relief Games.

So come on’ Download now and Make Every Mile Count!

Download