Posted by Savvas Constantinides

The engine behind Carling’s iPint mobile applications is a loyalty and rewards SaaS platform that manages users’ voucher wallets. It delivers geo-located vouchers based on user actions and integrates with multiple third party voucher providers as well as providing it’s own voucher types. The platform supports push notifications, gifting mechanics, content management and social integrations.

Recently we looked into delivering messages and vouchers based on proximity and there’s no better technology to do so other than beacons. Beacons act as proximity-based triggers. We developed a way to associate different beacons with different types of content. This includes generic and personalised messaging and vouchers that can be extended in the future to include email, SMS or rich media.

We also added an administration layer to control how many times a beacon can message users, as well as the dates and times that it’s active. Using this process we can control what beacons do on a granular level and design great user experiences.

We released the technology in beta and ran this with Carling during an internal Sales Forum. We scheduled actions and messages in different positions throughout the location and recorded data to analyse, learn and optimise the experience. On top of that, we observed users and got some real life feedback.

What we learnt:

  • Beacons are best used in spaces where people will be congregated or dwell for a period of time. Thoroughfares and transit spaces like entrances, exits and corridors don’t work very well as people pass through these spaces too quickly for some personal devices to connect with the beacons.
  • Beacons can facilitate an excellent experience for the latest devices, but unless the application is in the foreground, slightly older devices, are really slow to respond.

If you want to learn more about beacons and how they can be used for your business, why not give us a shout and we can show you what can be done!

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