(Originally written on 16/03/18 as part of Hi Mum! Said Dad’s weekly newsletter, H! Lites.)

Dear Reader,

Time flies, we’re already on Issue 5! We hope you’ve been enjoying H! Lites so far (and recommending it to colleagues, friends, family, neigbours and strangers on the street).

This week we’ve got some bits of wisdom lined up from our Design team, along with a look at Android’s latest OS.

News from us this week

It’s not just code that we cook up here at Hi Mum! Said Dad. Sometimes we flex our collective culinary muscles too. And it seems they are pretty strong at that!

This week we held the agency’s first ever Potluck where our eclectic bunch brought in epicurean wonders from every corner of the global. Proof if ever any was needed of the multiple talents that live here at Hi Mum! Said Dad.

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Supernova Studios launches out of Prague — a new superstar in the App Development process?

At the beginning of the week Prague based Startup, Supernova, launched their eponymous product Supernova Studios. A platform that promises to accelerate the app development process by automating the process by which Sketch files are brought to life in native code.

There’s been products that have promised something similar in the past but come up short. We’ll continue experimenting with Supernova Studios over the following days so we will let you know if Supernova Studios lives up to the considerable hype.

Taco, our Design Director, also had this to say. “It looks promising. But even if it isn’t all they tout it to be, I love these kinds of platforms because they bring the two disciplines of design and tech closer together — helping them to better understand each other’s needs and ultimately create better work for our clients.”

By Robert Pisacane, Strategy & Partnerships Lead

Google releases the developer version of the latest Android OS, Android P

The developer version of Android P was released earlier this week. Meaning that eager developers were able to take a sneak peak at the latest iteration of the Android operating system before it goes on general release later in the year.

There were some interesting design changes and features that could come in handy for brands in the near future. Notably, the enhancements to the WiFi Round Trip Feature that will allow developers to integrate far more accurate internal wayfinding into their apps. Bringing the day when customers’ smartphones guide them around stores to the latest deals that little bit closer, which is pretty exciting stuff.

Android Central has a run down of the significance of that feature and 5 others in this short article.

By Robert Pisacane, Strategy & Partnerships Lead

Are Android and iOS becoming more uniform?

I’ve been keeping an eye on the visual direction that Android is taking with their operating system. With the latest release I’ve noticed that there’s been a fair bit of cross over with iOs, with their patterns, rounded corners and animations all showing some marked similarities.

It’s interesting to see how Apple and Android, the two frontrunners in Mobile UX, mimic each other in their constant effort to keep the user engaged with their products. Apple and Google are not the only ones to be locked in an increasing trend towards uniformity, as this bonus article points out, lots of the world’s most recognisable brands are at it.

By Ray Cheung, Product Designer

Page loading time matters when it comes to mobile websites

How do you make a mobile website successful? You have to make sure that people can find it, and once they have found it, you typically will have to make sure they convert. Going forward, the loading time of your mobile site will affect both of these aspects to a surprisingly large extent.

Starting from July 2018, Google will take loading time into account when ranking sites on its mobile search results page. The reason: Google claim that if people have a negative experience on a mobile site, they’re 62% less likely to return to it and convert again. Their research also shows that most mobile site visitors leave a page that takes more than 3 seconds to visit, yet most mobile sites miss that mark by an average of 19 seconds.

Google’s new Accelerated Mobile Pages (AMPs) offer a solution — mobile pages that load almost instantly, and rank very favorably on Google search. Case and point: Washington Post have seen a 23% uptick in mobile search users who return within 7 days since implementing AMPs.

By Oliver Iyer, Strategist

And here’s something for the weekend:

The Web Design museum has a fascinating archive of the past homepages of some of the world’s biggest brands. It is amazing to see how far the practice of web design has come in just a few short decades and, perhaps more surprisingly, just how ahead of the time Lenny Kravitz was with his website from 2003.

By Taco den Outer, Design Director

Originally written as part of Hi Mum! Said Dad’s weekly newsletter, H! Lites.

H! Lites hits you with a short, sharp, weekly dose of the latest and greatest across tech, business, design and other contemporary issues that we think would be of value to our readers.

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