Posted by Jeevan Jayaprakash

In this issue, we look at our collaboration with Carling to produce the world’s first Beer Button, Snapchat’s aggressive move into AR as well as Facebook’s new algorithm for reducing the ‘vomit problem’.

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Hi Mum! Said Dad

Carling and Hi Mum! Said Dad team up to launch world’s first Beer Button

On Monday, the culmination of a year’s work was made public as the Carling Beer Button was finally launched, receiving coverage from national press including The Mirror and the Daily Star as well as featuring on PSFK (the world’s leading provider of innovation insights).

The magic of ordering beer at the press of a button was underpinned by real strategic thought around how we could deliver real business value for Carling. We believe the Beer Button is a real challenger to the Amazon Dash button because it overcomes a number of challenges for both brands and consumers:

  1. Scalability — The tech used in the Beer Button means it has a low cost per unit, overcoming the cost barrier for brands looking to explore similar bespoke solutions.
  2. Distribution options — The low cost per unit gives brands the opportunity to distribute buttons through value add promotions, for example. Consumers are not required to make a commitment and go out of their way to order a button.
  3. Consumer choice — The button is the first ordering solution that links with all major UK supermarkets, allowing consumers to order at the best price and from their supermarket of choice.
  4. Happy supermarket chains — The link with all major UK grocers means brands are not showing preference to one supermarket over the other. This reduces the risk of alienating key partners.

You can watch our Beer Button video and see more here.

The Carling Beer Button syncs with your smartphone, allowing you to order Carling from your supermarket of choice.

Snapchat to enter the AR game?

Snapchat has dropped another huge hint that it may be building AR goggles.

The photo messaging company recently joined the Bluetooth Special Interest group, which is considered a prerequisite for any company that harbours hopes of using the wireless standard in its hardware. This has just been one of many clues.

Snapchat also recently undertook a hiring spree, acquiring talent from the likes of Nokia, Logitech, Nest and GoPro in order to bolster their hardware building capabilities. Start-ups specialising in computer vision and AR have also been heavily targeted by Snapchat, with one start-up investor quoted as saying “Snapchat are very aggressive on M&A and want to see everything. They are looking at pretty much every AR start-up with computer vision skills as a possible M&A target”. To top it all off, Snapchat CEO, Evan Spiegel was spotted sporting a prototype of the glasses whilst on holiday in June.

Snapchat has come a long way since it first launched with the simple concept of time-sensitive image messages. Its wildly popular filter functionality was its first foray into basic AR and now it looks like they are preparing to go all in.

Filters: Snapchat’s extremely popular but primitive foray into AR. Source: Medium

Facebook parades 360 video stabilisation technology

Mark Zuckerberg has previously stated that he believes 360 is the future of video and the latest piece of tech from Facebook is another step towards realising that vision (they also built a 360 camera and then proceeded to open source its design so that anyone can build their own).

The company has released a new algorithm for smoother 360 video viewing in a bid to tackle the ‘vomit problem’, which is the feeling of sickness experienced by some people when they watch jumpy 360 video. Facebook is now testing the algorithm on their own platform having opened up the social network to 360 videos last year.

If you put two and two together, you can see where Zuckerberg and Facebook may be headed with this. 360 videos are becoming more popular with each passing day and whilst 360 video can currently be viewed on both web (with navigation arrows) and mobile (with your smartphone’s accelerometer), it is obviously not the most optimum experience. The answer to this problem? Well, Facebook are hoping that it will be the Oculus Rift.

Facebook uses cube mapping to help with tracking. Source: Facebook

Originally written as part of Hi Mum! Said Dad’s Weekly Digest.

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