A couple of weeks ago, I was lucky enough to chair a panel discussion, half way up The Shard, with some great business minds who shared their tips on how to push an agenda of innovation through large organisations.
Innovation in business is an interesting topic. When it’s done right, it can galvanise organisations. Despite this, it’s notoriously difficult. Some of the largest companies (with the deepest pockets) struggle to generate products and ideas to outmanoeuvre smaller, more nimble challengers.
Like the most interesting things in life, good innovation is as much an art as a science, with fuzzy boundaries and subjective definitions of what success looks like. Fortunately for me, I was joined by Chris Kerwin (Publishing Director, BBC Worldwide), Hannah Darby (Marketing Director, Good Energy) and Jag Sharma (Social Media Marketing Manager, HSBC) who all generously lent their expert insights and opinions to shed some light on successful innovation during a hugely engaging morning session.
In preparation for the event, I set out to find answers to a few fundamental questions and probed our speakers with questions around the following areas:
- How do you build a business case for innovation?
- How do you identify the right partners to execute your gameplan?
- How do you accurately measure outcomes and translate this into a culture of always on testing and learning?
I’m pleased to say that I made some headway in getting to the bottom of these questions (and more), but don’t just take my word for it - have a listen to the podcast we produced of the event and let us know your thoughts.
We’re keen to engender a debate about innovation to help every organisation, large or small, and in every sector, do a lot more of it. We hope you’ll join the conversation and maybe even come along with us on the ride.