Molson Coors and Hi Mum! Said Dad’s iPint
Posted by Ben Cheston
Early in 2014, Carling appointed Hi Mum! Said Dad to deliver the long-awaited sequel for the hugely successful iPint app. The new iPint is a comprehensive loyalty solution offering beer, banter and brand rewards.
On the 26thof November, Carling and Hi Mum! Said Dad won the ‘Most Effective Loyalty Campaign’ at the Effective Mobile Marketing Awards.
Driving mutual benefit for consumers and brand, the pubs and retailers that stock Carling, the application is built on a comprehensive CRM, segmentation, targeted messaging and attribution engine. This allowed us to deliver smart on-boarding, location triggered rewards, cashback and money off vouchers that can be redeemed across thousands of pubs, restaurants and retailers.
Thanks to the Molson Coors team for all their hard work and support.
Originally published at www.himumsaiddad.com.