Posted by Baydr Yadallee

I still remember reading an article back in 2012 where just under 40% of brands had mobile-optimised websites. Back then we were only just beginning the smartphone revolution, and most of us were happy to “pinch to zoom” when visiting websites. Things have come a long way since then, with 64% of the top 100 UK brands now boasting a mobile-optimised site based on a report from the end of last year. In reality, this is just a response to consumer’s behaviour with mobile now dominant for time spent online, according to the internet measurement company ComScore.

Incredibly though, this still leaves a third of all brand sites lacking when it comes to offering a mobile experience for users. This is improving everyday, and I expect this process to accelerate with Google’s recent announcement on their blog regarding changes to their algorithm to account for mobile-optimised sites:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

We know from the Google-commissioned Nielsen “Mobile Path to Purchase” study, that 74% of shoppers use search on their phone and that it’s the most common starting point for research:

That means that from April 21st, brands without a mobile presence will start losing out on traffic, and sales. More, now than ever it’s imperative that brands go mobile.

Get in touch with us if you want to know more, or find out how we can help you with mobile.

Originally published at