Breathe Sport

Strategy, UX & UI Design and development
Feature Image

Business challenge

Breathesport asked us to create their core product and deliver an omnichannel experience for a community of 200,000 dedicated sports fans.



BreatheSport is a unique sport network, offering fans curated content from well-known sport personalities such as Gary Lineker, Ian Wright and Kevin Pietersen. Fans can engage with content and sporting events through exclusive video, conversation with peers and punditry from personalities.


Hi Mum! Said Dad worked with BreatheSport from the ground up, developing a mobile-first proposition, native apps, middleware and the responsive site to power it all.


  • 200,000 monthly users
  • Channel 5 Content Liscensed
  • Featured in The Guardian and other national press
  • Pioneered live event streaming.

Hi Mum! Said Dad have always felt like an extension of our team and show an understanding and commitment to our business that continually exceeds our expectations.


Duncan Barret

Product Director, Breathesport

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