window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-24923952-3');

Inclusive user research: focus on accessibility in automobility

At the end of last year, Hi Mum! Said Dad's Design and Strategy Director Tim Smith joined the lovely people at The Research Thing to talk about 'Design vs. Human behaviour'. Tim discussed his experience with accessibility design and his observations around how and why design can sometimes fight against us as people.

  • Echo Auto I Spy

Echo Auto I Spy: Mitigating Motion sickness in the car

One in three passengers suffer from motion sickness in the car. This is becoming an increasing problem for children, with the popularity of using smartphones and tablets on a journey. Award-winning digital product and voice studio Hi Mum! Said Dad has devised an innovative voice game on Alexa Auto that mitigates car sickness for children.

  • Plug energy company of the future image

Plug: Our thoughts on the future energy provider

The UK Retail energy sector is undergoing significant changes. As switching becomes easier and the choice of suppliers becomes larger, all energy providers will have to do more to differentiate their service from competitors. With the challenge of differentiation in mind, we embarked upon an in-depth analysis of the UK retail energy sector, speaking to industry partners and conducting our own primary research with a representative sample of UK energy consumers.