We joined forces with The British Army to deliver the ultimate training tool for individuals looking to join the Army – 100% Army Fit. This digital training companion was designed and built to give potential recruits every chance of passing the British Army’s notoriously rigorous recruitment program.
From the start of this project, we knew that there’s fit and then there’s Army Fit. That is why we designed every element of the product with the British Army’s actual recruitment process in mind, and by doing so, ensure that potential recruits were 100% ready for their assessment.
To achieve this, we worked closely with the Army‘s Training department to develop in-app content from Drill Sergeants and a leveled journey through the app to make sure that people built their strength in the holistic way required for successful admission into the Army.
Following the huge success of the initial 100% Army Fit, Hi Mum! Said Dad and British Army have worked together to evolve the product for 2018. New features include the calculation of a personalised exercise program for recruits based on variables such as their current fitness, specific strengths and weaknesses as well as the time remaining till their big test. The redesigned version of 100% Army Fit also syncs with wearables, giving users access to crucial biometric data.