BBC Good Food is the UK’s favourite and most famous destination for recipes – offering everything from everyday meals to adventurous weekend experiments.
As a trusted and much-loved household name, BBC Good Food has the perfect foundation to go beyond recipe content become an end-to-end meal provider.
With this in mind, Hi Mum! Said Dad and BBC Good Food embarked on a creative exploration of how we could realise this ambition against the backdrop of the burgeoning connected home.
We knew smart appliances inevitably would have a role to play in the proposition, especially with manufacturers such as Samsung stating that all their products will be Internet-connected by 2020.
The big question now was to figure out the role Good Food could play in this smart home future and to ultimately help BBC Good Food begin to realise their endgame of becoming an end-to-end meal provider.
In particular, we wanted to understand what is technologically viable now and how this could be built upon in order to:
- Devise a robust business model that provides BBC Good Food with an additional revenue stream
- Create a compelling service that the platform’s loyal users would find meaningful value in