We devised ‘Digital Bytes’, an internal education programme for Molson Coors. The platform and its content is designed to arm Molson Coors employees with conversational digital knowledge across a range of important topics.
Hi Mum! Said Dad produces curated educational content, creates the videos and delivers the Bytes programme through a native app, emails and push to a range of stakeholders across functions in the business.
Digital Bytes means that Molson Coors employees can stay informed, engage with what the business is doing and recognise the great opportunities available for the business and its consumers.