We hope you’ve stretched your limbs and cleared your throat.
Now prepare to slither like Snake, hoot loudly like Owl, or pull your scariest Gruffalo face. ‘Gruffalo Move’ gives fans the chance to meet their favourite characters as they enter the deep dark wood and engage in an exciting array of immersive character-based activities.
Leveraging the majestic leitmotifs and music of the award-winning Gruffalo film and combining it with an activity-based approach, we have created a skill that brings users’ closer to their favourite Gruffalo characters.
Indeed, we wanted to create an experience that promoted active participation and creativity with a focus on allowing kids to explore the movements and sounds of their body, rather than a passive listening experience. We, therefore, developed the skill to focus on the child’s energy and creative spark as Alexa presents an array of exciting activities that mimic the sounds and actions of the wild Gruffalo characters. The skill also utilises first-class design techniques to ensure the interactions are straightforward, yet maintain the attention of our young audience.
Built into the activities is an innovative cyclical function that ensures users won’t receive the same character or activities when they go to play again. This extends the longevity of the skill and also maintains the excitement and intrigue over the activities or character they may meet that day.
If that wasn’t enough, we developed a unique ‘easter egg’ feature into the skill to reward our users for meeting all of their characters by offering a bonus feature. By developing this ‘unlock’ feature, we are able to set-up future iterations of the skill with the ability to unlock new and exciting content or prizes that continue to engage and delight our audience.
In order to ensure that we were hitting the sweet spot with our concept, we performed user testing with a selection of children ranging from 4-8 at Amazon HQ. The skill validated that the design was fit for our audience and helped us to tweak the design to allow for greater simplicity in the user-Alexa interactions and remove any unforeseen pain-points within the design.
The result is a high-production and energetic skill that perfectly captures the ask to bring-to-life the characters of the Gruffalo world.