Moving fast is crucial, so Hi Mum! Said Dad and Snoop collaborated on a process to establish a reliable foundation, uncover and validate critical design decisions, and then move into an agile delivery phase that would lead to a Minimum Marketable Product (MMP) as swiftly as possible.
Our process of validating and testing a deeper prototype allowed us to gain clear insights into the way real consumers reacted to the Snoop proposition and the design decisions that had been made.
A net promoter score of 75+ for the prototype illustrated what users really connected with and found useful in the concept, and identified the areas where users tripped up, allowing us to pivot quickly and redesign elements and interactions before investing development resources.
Aside from modelling an effective program of getting things done and seeing very positive results in user testing - Snoop is getting noticed with coverage in The Sunday Times, FinTech Futures, 11:FS and messages of support from Richard Branson.