In today’s healthcare landscape, prevention is as important as treatment. Patients increasingly expect digital experiences that are personalised, intuitive, and supportive, yet delivering this in a way that respects privacy, maintains human connection, and integrates seamlessly into care pathways is challenging.
At Hi Mum!, we are experts at designing healthcare services that balance these demands, helping providers unlock the full potential of digital product design to improve patient outcomes and engagement.
Even the most sophisticated health tech struggles to create experiences that feel genuinely tailored. Private healthcare providers often face fragmented patient data across appointment systems, portals, platforms, and clinical records - without a unified view, personalisation risks feeling disjointed.
At the same time, digital tools can unintentionally create emotional distance. Patients need human connection, reassurance, and trust, especially when dealing with sensitive health information, so striking the right balance between automated convenience and empathetic care is critical.
Finally, preventive care spans multiple touchpoints and care transitions, from digital platforms to in-person consultations. Maintaining continuity across these moments is essential for creating a sense of care and attention that feels personal.
Our experience with Vitality, a health insurer with a leading rewards programme, demonstrates how thoughtful digital product design can support behaviour change in preventive healthcare. By nudging users towards healthier behaviours and rewarding progress, we help patients engage with their wellbeing in a meaningful way.
True personalisation, we’ve found, isn’t just about data, it’s about perception. Patients feel something is tailored to them when their individual circumstances, preferences, and needs are acknowledged, when meaningful follow-through occurs, and when they can see a clear path through their health journey. This requires common sense as much as sophisticated algorithms: low-touch interactions where appropriate, high-touch interventions at critical moments, and options for patients to adjust their path if necessary.
We address these complexities through three key steps: understanding, creating, and validating. First, we immerse ourselves in patients’ experiences to identify real needs, wants, and pain points. Next, we translate these insights into solutions that combine health tech capabilities with human-centred design principles. Finally, every idea is tested and refined with real users, ensuring it works in practice, not just on paper.
To tackle fragmented data, we design interfaces that focus on “moments that matter” rather than attempting to personalise every touchpoint. Contextual care interfaces adapt to a patient’s current situation, preserving continuity across care transitions while respecting privacy. Adaptive communication cadences and relationship memory features ensure interactions feel attentive and responsive, building trust without overstepping boundaries.
Our blended team approach allows us to work alongside client teams, adjusting ratios of our specialists and client resources depending on the project’s needs. This collaboration ensures solutions are not only fast to develop but also rigorously tested and robust, giving clients confidence that the product is watertight.
In preventive healthcare, digital product design isn’t just a technical exercise; it’s a way to make people healthier, happier, and more engaged with their care. By combining deep human insight, iterative testing, and smart health tech, we help healthcare providers create experiences that truly feel personalised, without compromising trust or privacy.
Ready to chat about designing digital experiences for preventive healthcare? Reach out to erin.gibbons@himumsaiddad.com
