Hi Mum! Said Dad was born out of an ambition to be the foremost creative and technical digital product specialists.

We are known for measurable impact through beautiful UI, intuitive UX and robust tech products. This hasn’t changed since our birth in 2011.

Discovery & Definition
1. Discovery and definition

A highly strategic but practical process designed to go from fundamental business, industry and consumer truths to a set of user tested business propositions - fast.

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2. Prototyping

An insightful process designed to test, rationalise and define the product roadmap and business case for digital products.

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3. Build and Launch

The shipping of products in a fast, collaborative manner that doesn’t compromise on the initial strategic vision and value to be delivered.

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Ongoing Product Development
4. Ongoing Product Improvement

The best insights come from products that are out in the wild - it’s a stylised fact. Continuous testing of hypotheses and iterations will ensure the product continues to work hard.

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Our Partners

Good Energy
BBC Good Food
National Trust
Molson Coors
Knight Dragon
Prime Video

Case Studies

We create competitive advantage through our products.

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