Hi Mum! Said Dad was born out of an ambition to be the foremost creative and technical digital product specialists.

We are known for measurable impact through beautiful UI, intuitive UX and robust tech products. This hasn’t changed since our birth in 2011.



Discovery & Definition

Typical timeframe: 2-4 weeks

A highly strategic but practical process designed to go from fundamental business, industry and consumer truths to a set of user tested business propositions - fast.

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Product Prototyping

Typical timeframe: 4-8 weeks

An insightful process designed to test, rationalise and define the product roadmap/business case for a business proposition.

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Build and launch

Build & Launch

Typical timeframe: 12+ weeks

The shipping of products in a fast, collaborative manner that doesn’t compromise on the initial strategic vision and value to be delivered.

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Ongoing product improvement

Ongoing Product Improvement

Typical timeframe: ongoing

The best insights come from products that are out in the wild - it’s a stylised fact. Continuous testing of hypotheses and iterations will ensure products continue to work hard.

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Hi Mum! Said Dad

work with

Hi Mum! Said Dad understands our business, delivers our requirements on time and pushes the boundaries around innovative thinking with great people. I would definitely recommend HMSD as a partner to work with in the future.


Alpesh Mistry

Director of Sales, Molson Coors
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