Snoop is a new kind of app, designed to help everyone spend, save and live smarter. We took Snoop from a big idea to more than 1m downloads in under 12 months.
Research shows that sticking with the same products and services incurs a ‘loyalty penalty’ of £12bn every year, with 8/10 of consumers overpaying for at least one service.
The Snoop team approached us with a core proposition. They wanted to build a new app that could use the power of open banking to spot where people were spending and where they could save. This would help tackle the loyalty penalty head-on and put money back into people’s pockets.
We took Snoop from idea to fully-functioning product in less than 12 months. First, we defined the technical components that could combine open banking data, comparison technology, AI and machine learning to analyse people’s transactions and serve meaningful recommendations.
Then we created eye-catching designs and a highly-engaging user experience to bring people back time and again. Finally, we plotted an effective route to market.
We released it in phases, starting with a small cohort of users. Each time, we analysed what was working and what needed to change before taking it to a larger audience.
The Snoop team has a huge depth of knowledge when it comes to banking. We have the skills to deliver a full end-to-end service. So we blended our capabilities.
We were able to capitalise on their vast knowledge of the financial services sector, and they were able to tap into our expertise and technical ability to bring a product to life. The passion, drive and openness of the fully blended team made for a very successful partnership.
Snoop’s customers now have a central place where they can keep on top of their bills, regular payments and subscriptions. They can see a breakdown of their spending, and get personalised and actionable insights based on their own transactions.
By using open banking data to spot when customers need to switch key services, and then nudging them to do so, we’ve also been able to help them avoid expensive auto-renewals. All of this means Snoop is saving the average household £1,500 per year.
The Snoop app prompted users in the Milton Keynes area to check if they were paying for ‘surface water drainage’ - rainfall that falls on a property and drains away into public sewers. This charge is often added to bills even if it’s not relevant.
One Snoop customer successfully claimed £230, then shared the insight with his neighbours. After several more successful individual claims, the water company agreed to look at a group claim for all 378 properties on the development, and the community won a £75,000 rebate.