With us, it’s never just business

Putting people first

What’s in a name? For Hi Mum! Said Dad, it's a tribute to the trust and transparent communication inherent in positive family dynamics.

Families, with all their unique quirks, prioritise each other and share clear and honest dialogue. It's this candid communication that fosters understanding and achieves shared goals.

We believe it’s also the cornerstone of delivering results. We've built our team on this principle and commit to the same open dialogue with all our clients.

Digital vision and prototyping

We bring your digital vision to life, following human-centred design principles.  Through user research, stakeholder discussions and ideation workshops, we get to know your end-users. This feeds into initial ideas and visualisation, then iterative prototyping with real people.

Our workshops dive deep, our visuals make ideas tangible, and our testing ensures user resonance. The result? A digital blueprint that gets stakeholders excited about the next steps.

Exceptional digital design

Our approach combines design thinking with close collaboration. Our highly-skilled team includes experts in user experience (UX), user interface design (UI), information architecture (IA), service design, and multi-channel interfaces.

By working with both stakeholders and target audiences, and implementing rigorous testing, we deliver designs that fit perfectly within your organisation's context -- and are loved by users.

Robust engineering

We are a team of web, mobile and CMS experts specialising in cloud-native hyper-personalised solutions.

We will help you select the right approach by assessing where you are and where you want to be. We will recommend the right solution architecture, platforms and vendors and co-create a technical roadmap with you. And we won't stop there.

Whether you are re-platforming your current tech stack, trying to optimise the existing one, or working on a brand new solution, you can rest assured that we deliver integrated, high-performance, bank-grade user experiences.

What our clients love about us


We work in partnership with you, using our proven processes to guide you through strategy, design and development.


We’re big enough to deliver complex projects but small enough to build personal, caring relationships.


We’re honest, transparent and adaptable, so you can trust us to deliver on our promises.


We’re happy to share our knowledge and experience with your teams, so they get their skills up to speed too.

Let us turn your strategy into impactful digital experiences

Our clients love us


We feel like true partners and collaborators


We have tried and tested processes for guiding our clients that inspire confidence


We're big enough to cope and small enough to care


We're fair, transparent and we do what we say we will do


Clients feel like they learn something new from tapping into our experience

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The leadership team

Craig Wills

Managing Director

Savvas Constantinides


George Phylaktis

Product Strategy and
Design Director

Johanna Mossling

Business Development Director

Lisa Tuong

Client Service Director

Sage Williams

Delivery Director

Rich Ballard

Technical Director


Junior Pupper

Let's make magic happen