Our founders, Craig and Savvas, teamed up back in 2011. Their aim? To create an innovation consultancy that could help clients stay ahead of the curve in a fast-paced digital world.
Craig suggested ‘Hi Mum! Said Dad’ as a playful nod to their partnership and their family-like dynamic. Savvas loved the idea and the name quickly caught on. Today, we’re an established name, known for our creative and forward-thinking approach to every aspect of digital innovation.
Turn great ideas into ground-breaking products and services using our expertise, understanding and passion.
With us as part of your team, you’ll get the skills and experience to realise your ambitions. We’ll help you identify which of your priorities will maximise growth. And we’ll minimise risk by testing your proposition time and again, until we know it’s ready for launch.
Stand out from the crowd. Stay ahead of the disruptors in a rapidly-changing digital world, by always delivering against shifting customer needs and expectations.
We’ll make your existing digital products work harder, increasing engagement and retention. And we’ll help you create innovative products that bring in new audiences. So you maintain your market leadership, no matter what.
Need some support for just part of your journey? That’s fine with us.
We can work together to craft a customer-centric product vision. Create a strategy that gets buy-in from stakeholders. Design prototypes that show people what’s possible and accelerate decisions. And empower your product teams with a more effective route to market.
Whatever you need, we’re ready to help.
We work in partnership with you, using our proven processes to guide you through strategy, design and development.
We’re big enough to deliver complex projects but small enough to build personal, caring relationships.
We’re honest, transparent and adaptable, so you can trust us to deliver on our promises.
We’re happy to share our knowledge and experience with your teams, so they get their skills up to speed too.
We feel like true partners and collaborators
We have tried and tested processes for guiding our clients that inspire confidence
We're big enough to cope and small enough to care
We're fair, transparent and we do what we say we will do
Clients feel like they learn something new from tapping into our experience
Product Strategy and
Business Development Director
Client Service Director