With us, it’s never just business

What's in the name?

Our founders, Craig and Savvas, teamed up back in 2011. Their aim? To create an innovation consultancy that could help clients stay ahead of the curve in a fast-paced digital world.

Craig suggested ‘Hi Mum! Said Dad’ as a playful nod to their partnership and their family-like dynamic. Savvas loved the idea and the name quickly caught on. Today, we’re an established name, known for our creative and forward-thinking approach to every aspect of digital innovation.

Launch new digital products

Turn great ideas into ground-breaking products and services using our expertise, understanding and passion.

With us as part of your team, you’ll get the skills and experience to realise your ambitions. We’ll help you identify which of your priorities will maximise growth. And we’ll minimise risk by testing your proposition time and again, until we know it’s ready for launch. 

Improve your digital offering

Stand out from the crowd. Stay ahead of the disruptors in a rapidly-changing digital world, by always delivering against shifting customer needs and expectations.

We’ll make your existing digital products work harder, increasing engagement and retention. And we’ll help you create innovative products that bring in new audiences. So you maintain your market leadership, no matter what.

Strengthen your digital processes

Need some support for just part of your journey? That’s fine with us. 

We can work together to craft a customer-centric product vision. Create a strategy that gets buy-in from stakeholders. Design prototypes that show people what’s possible and accelerate decisions. And empower your product teams with a more effective route to market.

Whatever you need, we’re ready to help.

What our clients love about us


We work in partnership with you, using our proven processes to guide you through strategy, design and development.


We’re big enough to deliver complex projects but small enough to build personal, caring relationships.


We’re honest, transparent and adaptable, so you can trust us to deliver on our promises.


We’re happy to share our knowledge and experience with your teams, so they get their skills up to speed too.

Let's transform your business or launch your next venture

Our clients love us


We feel like true partners and collaborators


We have tried and tested processes for guiding our clients that inspire confidence


We're big enough to cope and small enough to care


We're fair, transparent and we do what we say we will do


Clients feel like they learn something new from tapping into our experience

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The leadership team

Craig Wills

Managing Director

Savvas Constantinides


George Phylaktis

Product Strategy and
Design Director

Johanna Mossling

Business Development Director

Lisa Tuong

Client Service Director

Sage Williams

Delivery Director

Rich Ballard

Technical Director


Junior Pupper

Let's make magic happen