Pushing the boundaries on Alexa
From the get-go, we set out to push the envelope with the customer experience, which meant using Alexa functionality still in private beta and as such, slightly unproven. This included using functionality prior to the official launch, such as In Skill Purchasing for monetisation of content and the Skill Connections API to enable users to seamlessly move between Audible’s Alexa experiences.
We also considered the increasing number of Alexa devices with screens including FireTV and Echo Show devices and developed voice-first experiences with rich visual elements for the increasing number of users with screen devices.
Building for flexibility
To be able to push the envelope, Audible needed an agency partner with deep technical expertise.
From the very beginning, Hi Mum! Said Dad approached development in a way that enabled the flexibility required to dynamically respond to business and consumer needs and ensure the skills developed continued to drive results. This meant the ability to:
- Scale through an increase in usage without affecting quality
- Easily manage content by building a CMS to be utilised across all Skills
- Replicate and template the experiences across titles/ brands
Working in a truly agile way, running 2-week design and development sprints, user testing and research sessions, Hi Mum! Said Dad and Audible worked closely together to get the best outcomes.
The development was enterprise level, with multiple environments, full automation, highly secure and monitoring from the very beginning.