Hi Mum! Said Dad has partnered with NatWest to pioneer an innovative digital prototyping program designed to solve the stickiest of challenges, swiftly and scientifically.
Each challenge is tackled over 8 weekly sprints. During which, we draw on experts from the organisation to establish the opportunity space, our user needs and the operational context.
With this information in hand, we construct a central hypothesis that we aim to validate across the 8-week process. This is underpinned by a detailed measurement strategy.
The process leverages the expert team at Hi Mum! Said Dad alongside key knowledge holders from NatWest in order to arrive at a solution that is then run through a series of user testing activities.
At the end of the process, we have a working prototype that answers our objective and has been validated with users.
The emphasis on co-creation and wide stakeholder involvement means that solution consider operational and technical realities for the business and therefore can take flight with little friction and ultimately means that we arrive at a confident, validated position within 8 weeks.
Products that prove to be successful progress to a closed beta phase for deeper quantitative analysis with a selected segment of our target audience.